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SEO: what you can do

When talking about SEO, my favorite analogy is bestsellers: a writer cannot decide to write a bestseller. The only thing that's in your hands is to write the better book you can, after edition and publication, the market rules.

Well, that's not absolutely true because there is a lot of work between finishing a book and the first selling day. This work includes some marketing and advertising technics that will help positioning a book in better library shelfs. But even the better and more expensive ad campaign will not raise a poor book to the top ten of bestsellers.

What do I mean? It's easy, when talking about SEO, the first thing you have to do is write a good, original, and well organized web site. I'll emphasize that again:

  • Be original means that you should NOT copy content from other sites and refer to your source of information when required.
  • Good content is correctly written, so everybody could understand what you are writing.
  • If your content is well organized you'll help your visitors (and Google is one of them) to find things within your site.

That's not all, but it's a start.

Next episode will contain the next step: telling the world your site's alive.

Drupal update

A Drupal update has been released today and that means that we have to install it as soon as possible. My advise, make a good and taste coffee and prepare to be some time in front of your computer.

This are the steps needed to update a Drupal installation:

  1. Make a backup: that means that you have to copy the folder where it's installed and the data and structure of the database your app is using.
  2. Log in with the admin user (the first user created after installation) and configure the site off-line.
  3. Disable contributed modules. Don't uninstall them, so you can keep your configuration after updating.
  4. Change the theme to Garland.
  5. In your server, rename the folder of your drupal installation or move all files to a new folder.
  6. Uncompress the new drupal installation files and upload it to your server.
  7. Copy next files from your backup to the new installation:
    1. .htaccess
    2. sites/default/settings.php
    3. sites/default/files
    4. All modules you need.
    5. The theme you were using.
  8. Enable all necessary modules.
  9. Execute the update command visiting the page http://www.yoursite.com/update.php
  10. Configure your site on line.

That's all! Now you can keep working with Drupal as always.
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